GURUGRAM, India -- Indian airline Vistara has announced its plan to install Bluebox Aviation wireless in-flight entertainment systems across its fleet of Airbus A320 aircraft, pending final regulatory approvals.
The deal would cover the 21 A320s currently operated by Vistara, with provisions for Bluebox installations on future craft.
"With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution," said Sanjiv Kapoor, Chief Strategy and Commercial Officer at Vistara.
Bluebox's "Wow" system will be used to stream the carrier's new "Vistara World" suite of audio and video offerings to personal handheld devices and laptops. The lunchbox-sized units are capable of storing up to 1.6 TB of digital content and are designed to fit into overhead bins.
Vistara is the operating name of a joint venture between India's Tata Sons Ltd. and Singapore Airlines Ltd. called Tata SIA Airlines Ltd. The company said it expects to launch the Vistara World service by the end of this month.
Bluebox, based in the United Kingdom, was selected to provide equipment for a similar Caribbean Airlines in-flight entertainment service in July.